TERMS:

To be listed as a Law Father Rated attorney, you must be able to pass our strict Law Father professional background check. This professional background check verifies that you have not had your law license suspended or you have not been subject to disciplinary probation in your state over the last five years.

Additionally, we verify through your state's Attorney Regulatory Division that you carry and are current on your legal malpractice insurance. Having legal malpractice insurance means that in the event you fail to represent the clients you generate through Law Father in a manor consistent with what the law requires, you have insurance to cover your legal mistake and can compensate your clients for any possible financial losses. Though not all states and practice areas require legal malpractice insurance, having it is necessary to be a Law Father Rated attorney. Having legal malpractice insurance adds an additional level of comfort for consumers who use LawFather.com to find attorneys.

Our Law Father Rated data collection system runs every 30 days, continuously monitoring your professional background information and providing timely updates to consumers looking for an attorney online. In the event that you no longer qualify for a Law Father Rated status, you will be notified and your subscription will be immediately canceled.

Your monthly fee for participation helps ensure consumers will always have a resource to find attorneys based on an attorney's professional merits, not advertising alone. Your fee also allows Law Father to make sure consumers know there are many attorneys to choose from when they have a legal issue, not just those they see on TV.

LAW FATHER RATED BENEFITS:

We created LawFather.com and the Law Father Rated system because attorneys wanted a place to connect with potential clients that showcased their professional merits including membership in professional associations, education, professional awards, verdicts & settlements, conference presentations, specific practice area experience, community outreach and more. Consumers visit LawFather.com when they are looking for an attorney who does more than just advertise. Consumers also use LawFather.com to learn more about attorneys they are considering hiring. Being Law Father Rated can provide an additional indicator to potential clients that your law firm and your attorneys are reputable (both within and outside of the legal community) and of the highest quality.

Specific Benefits:

You will receive a Law Father Rated Badge for your law firm's website and participating attorney profiles. The badge will be a hyperlink explaining to potential clients why being Law Father Rated matters.

You will receive a Search Engine Optimized Lawyer Profile on LawFather.com. Law Father Rated attorney profiles appear higher in our LawFather.com search returns than lawyers who are not Law Father Rated. This attorney profile includes many items that will help convert web visitors into clients, such as:

• Information about your firm and specific practice areas.
• Practice area videos with your law firm's contact information embedded.
• An easy to use contact form for solicitation of your legal services.
• Easy to use map and directions.
• Social platform, allowing potential clients to connect with you all over the internet.
• RSS feeds from your blog, giving potential clients the most up-to-date information about your law practice.
• Education, professional associations, and awards
• Photos of yourself, your firm logo, and your staff.
• Back links to your firm's website or other websites you are affiliated with.
• Moderated reviews from former clients and other attorneys.

In addition to your search engine optimized Law Father profile and being Law Father Rated, you also have the opportunity to connect with thousands of potential clients every month who use LawFather.com when searching for legal information.

How? We generate traffic to our website from aggressive and creative online and offline marketing campaigns. First, our entire website is search engine optimized to rank high in the search engines for keywords and web searches related to our attorneys' practice areas. Second, we have an aggressive offline media campaign that includes newspaper ads, wrapped vehicles, and billboards. This offline marketing invites potential clients to use LawFather.com when searching for a reputable attorney in their community, rather than relying on attorney advertising alone.

Our community outreach and marketing efforts have made LawFather.com a trusted source for legal and attorney background information. We hope you will take an opportunity to connect with the thousands of consumers who visit LawFather.com every month by becoming Law Father Rated today!